Masala TV (Pakistani Cooking Channel)

Head: Osman Gilani, M. Saad Qazi

Brief Intro: It’s been 2 years since Eye Television Network Limited (ETNL) launched its first brand “HUM TV” and within this short time capturing the entire entertainment and information arena is certainly a milestone that no other network has achieved before…but that doesn’t just stop there, the second brand of ETNL “Masala TV” is another initiative by the network that has taken the country by storm. The timing and planning of the channel was brilliant, launched 1 day prior to the month of Ramadan, Masala became a household name that was recognized all across Pakistan and helped set the dinner tables in almost all homes during the month of fasting. We at Masala TV have the distinction of being the first Food channel to broadcast from Asia. And we are proud to represent the Pakistani Food and culture. As the only Pakistani channel dedicated exclusively to food programming, MASALATV targets individuals who love eating good cuisine and cooking and see food as an integral part of their lives. Convinced that “good food brings people together,” MASALATV fuels this motto by offering its viewers a blend of traditional and non-traditional magazine-style shows, cooking with top chefs, live interactive shows and food-oriented travel programming

Satellite:PakSat1
DownlinkFrequency:3864
Downlink Polarization : Horizontal
Symbol Rate:3.800
Transponder:5
Forward Error Correction (FEC):3/4

Contacts: Off I.I.Chundrigar Road, Karachi – 74500, Pakistan
9221-2219627

Email & URL: Osman@masalatv.tv / Saad.q@hum.tv / www.masalatv.tv